ABACUS digital Appoints Tubkwan Homchampa as Management Director and Interim Chief Executive Officer to Accelerate Thai Fintech Leadership and Double Profit by 2025

Adigital Co., Ltd. has appointed Mr. Tubkwan Homchampa as Management Director and Interim Chief Executive Officer, effective immediately, succeeding Dr. Sutapa Amornwiwat. This leadership transition marks the company's continued commitment to leveraging financial innovation to create equal opportunities for all Thais.

As one of the co-founders, Mr. Tubkwan has played a vital role in shaping ABACUS digital's strategic direction and organizational culture. Under his leadership, the company earned the trust of regional investors and successfully raised over THB 1 billion during 2021–2022, demonstrating the strength of its data- and technology-driven business model and leadership team.

Prior to assuming the organization's top leadership role, Mr. Tubkwan served as Chief Strategy Officer, overseeing corporate strategy, finance, and human capital. He was instrumental in the company's major milestones, including winning the Prime Minister's Awards 2024—the highest recognition from the Thai government—and being named to Forbes Asia's "100 to Watch 2023" list. He also championed the company's organizational culture, positioning ABACUS digital as the only Thai tech startup to receive the Future Trends Awards 2025 as a top employer for tech talent—affirming the company's success in both business growth and sustainable people management.

In his new role, Mr. Tubkwan remains focused on advancing the company's mission to expand financial access for underserved and underbanked segments through the MoneyThunder loan application. The platform currently serves over 4 million users and has disbursed more than THB 24 billion in loans.

In 2025, ABACUS digital aims to continue scaling its customer base and loan disbursements, with a target to double profit from the previous year. Despite economic volatility, the company continues to manage risk effectively, maintaining a non-performing loan (NPL) ratio well below the industry average—thanks to its proprietary AI technology that enables precise risk assessment.

Mr. Tubkwan brings extensive experience in finance and economics, both domestically and internationally. He previously served as a Senior Analyst at the Economic Intelligence Center (EIC) of Siam Commercial Bank and worked in the Equity Capital Markets division at J.P. Morgan Singapore, where he contributed to capital raising efforts totaling over USD 10 billion for leading regional firms.

Mr. Tubkwan is a recipient of the prestigious King's Scholarship. He holds a bachelor's degree in economics from Yale University and a Master of Science in Economics and Finance from the London School of Economics and Political Science (LSE).

News & Illustration By:

ABACUS digital Co., Ltd.

Prinkpattra Krisanalom

Tel: +66 61-962-6296
Email: prinkpattra.krisanalom@abacusdigital.com