Central Pattana Residence continues its growth with new project launches worth a total of 16 billion baht

Central Pattana plc, Thailand’s No.1 sustainable real estate developer, under the vision “Imagining better futures for all,” and the developer behind Central shopping centres, residences, office buildings, and hotels nationwide, has announced that Central Pattana Residence has continued to grow steadily over the past 10 years. It is now one of the company’s core businesses, reinforcing Central Pattana’s Retail-Led Mixed-Use Development model. In 2025, the company will launch 9 new residential projects, both low-rise and high-rise, with a total value of 16 billion baht, led by the new luxury housing development “BAAN NIRADA Chaengwattana–Chaiyaphruek”, located in an expanding urban area to meet rising demand for upscale living. The company also plans to launch super premium housing and condominium projects within the Central Krabi mixed-use development, and build on this success with the upcoming launch of PHYLL Phuket 2 condominium, aligning with the expansion of Central Phuket’s Luxury Zone.

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Ms. Wallaya Chirathivat, President & CEO of Central Pattana Plc., stated: “Central Pattana Residence continues to develop quality residential projects, backed by our expertise as a top national developer. By the end of 2025, we will have a total of 51 residential projects across 21 provinces nationwide. Our expansion focuses on three key areas: 1) Bangkok; 2) Well-known Tourist destinations such as Phuket, Rayong, and Surat Thani, including new project launches alongside the Central Krabi shopping centre by the end of this year; and 3) High-potential cities like Chonburi, Khon Kaen, Nakhon Sawan, and Hat Yai.

Our core strategy remains developing residential projects alongside our shopping centres under the Retail-Led Mixed-Use Development model, seamlessly integrating all aspects of modern living. We prioritize construction quality, safety, and after-sales service through Central Pattana’s professional property management team. In addition, Central houses are designed to meet the needs of all life stages—from first jobbers to multi-generation families. Today, we are proud to be serving over 10,000 Central Citizen families across the country.”

Mr. Kree Dejchai, President, Residence of Central Pattana Plc., stated, “Central Pattana’s residential business has been successful in both high-rise and low-rise projects. Our high-rise ESCENT premium-class condominiums, located adjacent or close to Central shopping centres, have received excellent responses nationwide. Projects in Nakhon Sawan and Nakhon Pathom were fully sold out during presales, while locations such as Ubon Ratchathani, Nakhon Si Thammarat, and Phuket continue to show strong sales. We have also expanded the PHYLL super premium class condominium brand in Bangkok and key tourist cities. In the low-rise segment, the projects range from Premium to Super Luxury Class, and have also achieved strong success. Three projects expected to be sold out within this year include NIYHAM, BAAN NIRATI Bangna, and BAAN NINYA Kanlapaphruek. Additionally, this year marks the launch of a new luxury home project, BAAN NIRADA Chaengwattana–Chaiyaphruek.

For the 2025 plan, the company targets sales of over 7 billion baht, with 9 new residential projects—both low-rise and high-rise—worth a total of 16 billion baht, including:

• Bangkok: Launching five new projects—BAAN NIRADA Chaengwattana–Chaiyaphruek, BAAN NINYA Ramindra 83, BAAN NINYA Krungthep Kreetha, BAAN NIRATI Chaengwattana–Chaiyaphruek, and PHYLL Phahol 59 condominium near the BTS line.
• Central Phuket: Launching PHYLL Phuket 2 condominium, supporting the expansion of the shopping centre’s Luxury Zone.
• Central Krabi: Unveiling the latest mixed-use development featuring super BAAN NINYA and PHYLL condominium.
• Central Chonburi: Launching ESCENT condominium.

Mr. Kree added, “We are also expanding into the upper-end housing market, led by the ‘BAAN NIRADA’ luxury brand. Three projects— Utthayan Aksa, Ekkachai-Wongwaen, and Rama 2—have already launched and collectively achieved over 1 billion baht in sales. This year, we are introducing a new project: ‘BAAN NIRADA Chaengwattana–Chaiyaphruek’, featuring spacious, elegantly designed single-detached homes starting from 25 million baht. The project is located in a prime luxury residential zone with convenient access and a high-quality neighborhood, including international schools (SIBS, Denla), leading hospitals, and major lifestyle hubs such as Central Westgate, IKEA Bang Yai, and Robinson Lifestyle Ratchaphruek.”

BAAN NIRADA is a symbol of pride, reflecting the success, elegance, and refined lifestyle of its residents—Elite Young Achievers. It is ideally suited for new-generation families seeking privacy and the ability to tailor their living space to their unique lifestyles. The new project, “BAAN NIRADA Chaengwattana–Chaiyaphruek,” stands out in several key aspects:

1. A Promising Address: Located on Ho Kankha thai Road, connecting Chaiyaphruek and Ratchaphruek 345 roads in Bangkok’s expanding western district. The location offers convenient access via the Pink Line and is surrounded by a high-quality community—The Most Exclusive Neighbourhoods.
2. A Statement of Sophisticated Living: An exclusive community of only 68 units under the concept of “Modern Serenity Amid Nature,” featuring Organic Modern Design that blends the simplicity of contemporary architecture with natural warmth and elegance.
3. Versatile Design for Evolving Lifestyles: Homes that offer flexible, fully functional spaces that can be adapted for future needs—such as multi-purpose rooms, spacious living & dining areas, and personalized zones for private living.
4. Enduring Craftsmanship for Generations: Designed to accommodate all family members and life stages, the homes feature airy layouts with optimal ventilation, thoughtfully planned living areas, and harmonious green spaces.

Discover the biggest Better Deal of the Year at the IMAGINING BETTER LIVING event, from 29 May – 1 June 2025 at Central Court, 1st Floor, centralwOrld. Explore exclusive deals from every region across Thailand on houses, condominiums, and townhomes by Central Pattana, with prices starting from 1.39 – 52 million baht, discounts of up to 6 million baht, The 1 points up to 100,000, and a free Central Gift Voucher worth 5,000 baht.

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News By:

Public Relations Department, Central Pattana Public Company Limited

Tatthep (Aum) Tel. 092-414-9542 Email: hatatthep@centralpattana.co.th

Ninasreen (Memee) Tel. 082-426-3914 Email: maninasreen@centralpattana.co.th