Central Pattana proclaims potential of 'Holistic Partnerships & Business Solutions" in supporting all business partners towards success and sustainable growth, highlighting Central Pattana's strong ecosystem
Central Pattana plc, Thailand's no.1 real estate developer, is highlighting the potential of its 'Holistic Partnerships' in driving partners at all levels toward success through robust business solutions and a powerful ecosystem. This approach is built on four key areas of expertise that address business partners' needs in a comprehensive 360° manner: 1) high-potential spaces; 2) integrated media across all touchpoints that drives strong awareness and sales; 3) data optimization through consumer insights and access to a nationwide base of quality shoppers; and 4) over 20,000 curated and experiential events annually. These strengths underscore Central shopping centers' capability to empower partners and foster sustainable growth together.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Central Pattana's key mission is to establish the leading 'Holistic Partnership' by deeply understanding our partners' needs and challenges-putting ourselves in their shoes and working closely with them to deliver 360° total business solutions that fully meet their objectives. Our goal is to support partners in reaching customers at every touchpoint and to create impactful marketing campaigns through event spaces and advertising media within our shopping centers, backed by our extensive customer database. We are committed to ensuring that every partner becomes part of our business ecosystem, achieving strong and sustainable growth together."
Highlighting four areas of Expertise in 'holistic partnerships' as tools to empower business partners for sustainable growth
1. High-potential spaces:
As the role of 'Center of Life' in high-potential areas for business growth, Central Pattana currently has shopping centers, covering 22 provinces nationwide. It is a scalable ecosystem that reaches all customer segments from a local to a global level. centralwOrld, Central Phuket and the latest project Central Park are all considered as global landmarks that attract people and leading brands from around the world to co-create with us. Nineteen shopping centers are located in mixed-use projects in the heart of the country's major economic centers, which serve as centers for national and international events on a total combined area of over 52,000 m2, with more than 500 event spaces of more than 120,000 m2 in total to support all types of events, showcases, pop-up stores, exhibitions, or experiential activities for a total of over 20,000 events per year.
All spaces are designed to meet every lifestyle such as 'semi-outdoor', pet-friendly, kids & family, multi-generation space and community hub, based on a deep study of the potential and needs of the target groups. The outcome is demonstrated by an all-time high traffic record of over 500 million visits per year and attracting 67 million visits from international tourists annually. This highlights Central Pattana's role as the country's largest high-potential area beyond a merely commercial space, we are truly a Center of Life for the people.
2. Integrated media providing full coverage with unlimited brand impacts:
Highlights the reputation as the no.1 leading in-mall media in Thailand with over 4,000 advertising media spots in potential locations across the country, covering both static and digital media, from outdoors to the inside of the shopping centers. Central is fully connected to all social media platforms to create awareness of over 500 million 'eyeballs' per year. One of the key highlights is the panOramix @centralwOrld screen provides a global event experience, deservedly recognized as the 'Times Square of Asia' in Thailand.
In addition, Central Pattana is a leading media provider offering 'Media & Space Takeover' opportunities, featuring a new screen model specifically designed to create brand impact for world-class names such as TOYOTA, DIOR, CHAGEE, and UNIQLO—already implemented at ten of its shopping centers. The company plans to expand the installation of these new screens to Central Ladprao, Central Chaengwattana, and Central Chiangmai. Central Pattana also operates social media platforms for all 41 of its shopping centers, covering TikTok, Facebook, Instagram, LINE Official, and X—forming the largest integrated retail social media network in the country. This network reaches over 640 million people annually, with more than 10 million total followers and generating up to 35 million engagements. centralwOrld has been recognized as an 'Influential Brand on Social Media' for four consecutive years by the Thailand Social Awards 2024, while Central Pattana has been ranked among the 'Top 5 Influential Brands on Social Media' for two consecutive years. These accolades reflect centralwOrld's expertise in social engagement—enabling brands to effectively connect with target audiences through a strong network of KOLs and thought leaders, expanding brand awareness and reach.
3. Data optimization turns data into business power, with the strongest data ecosystem in the country:
Efficient use of data has become a key driver of business growth in the digital age. For this reason, Central Pattana has partnered with The1, a CRM platform with over 20 years of experience and a member base of more than 22 million, to create a robust data ecosystem that meets the growth needs of partners at all levels. With insights from over 9 million users and 750,000 high-net-worth clients, businesses can leverage consumer data to analyze behavior, allocate marketing budgets more accurately, and develop effective strategies to reach their target audience. Personalization solutions via the 'Central X' app open opportunities to design tailored experiences by integrating with the point collection systems of more than 1,000 partner brands, helping to build brand loyalty and increase repeat customers. Meanwhile, The1 Biz tools enable partners to access comprehensive consumer data, including behavioral insights from more than 1,000 brands and over 10 million stock-keeping units (SKUs). This data empowers precise marketing communication, effective customer benefit management, and resource optimization. The latest data from 2024 shows a continuous growth trend in engagement:
- The1 member points accumulation rate increased by 65% over last year.
- Over 90,000 members redeemed points, making a total redemption of over 300 million points.
- The highest purchase value in a single bill was worth 3.4 million baht or more than 68,000 points.
- The stores partnered with The1 Biz had the highest sales growth of up to threefold.
The1 Biz has become a major tool supporting the growth of partners in sales, marketing efficiency, and building long-term relationships with customers. It has contributed to a sales growth rate increase of up to threefold. The estimated target sales for The1 Biz partnered stores in 2025 is 10 billion baht.
4. Curated & experiential events:
Central Pattana is committed to becoming an 'experiential events curator' by offering a diverse selection of new experiences for consumers through more than 20,000 events nationwide each year. This includes successful global events that create excitement for people around the world, attracting large numbers of participants. For example, Thailand's Songkran Festival 2025 welcomed over 10 million participants, Thailand's Pride Celebration 2024 marked Thailand as a global Pride destination with 1 million participants, and centralwOrld Bangkok Countdown 2025 drew up to 52 million participants both online and offline. These events reaffirm Central shopping centers' reputation as 'No.1 Festive Destinations,' driving economic growth and tourism through events such as Chinese New Year, Summer Festivals, and The Greatest Grand Sale. Central was also one of the first shopping centers to spark the trend of immersive, crafted events by creating specialty community groups, such as Thailand Coffee Hub, Crafted Cocoa, and most recently, Taste of Tea 2025 at centralwOrld, supporting more than 1,500 entrepreneurs annually.
Central Pattana promotes its role as a business solutions provider and advances with four strategies to support brands' sustainable growth.
Ms. Kwankaew Sirijinda, Head of Asset Commercialization – Account Management at Central Pattana plc, said: "Central Pattana is ready to serve as a business solutions provider, where our team works with partners under the 3C Model: Collaboration, Co-Creation and Creativity to create sustainable success and move forward together with four key strategies: 1) Creative Brand Experience: We have supported brand experiences such as the 'Coca-Cola Truck of Happiness' in a late 2023 campaign, the 12-meter Giant Slider in Songkran Thai Rhythm 2024 and the 'Merry Express Train' with Coke Food Market at the end of 2024. 2) Total Brand Solution: We helped support Tesla by launching the first SuperCharge points in shopping centers in Thailand – currently growing by more than 995% – with charging increasing by 166% in addition to organizing roadshows and the Cybertruck launch event, which exceeded the sales target by 100%. 3) Innovative Brand Solution: We have developed new solutions such as VIP Parking, Auto Blocker system for Thaivivat Insurance and the use of True Points as discounts for parking fees in our shopping centers. 4) Nationwide Impact: We have provided our potential of nationwide space to create campaigns such as Thailand Coffee Hub, where AIS customers visited and used over 1 million AIS points and the Wanderluster campaign for the celebration of 60th anniversary of the MINI."
Ms. Kwankaew added: "In addition to being a space and advertising media provider, Central Pattana is a full-service business partner that helps brands reach quality customers through its shopping centers nationwide. It also organizes activities that address every phase of the 'Customer Journey,' creating business solutions that bridge the gap from online to offline. The asset commercialization team further develops strategies to drive positive outcomes in Awareness, Activation, and Sales, with the ultimate goal of growing steadily and sustainably alongside all our partners."
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แผนกประชาสัมพันธ์ บมจ.เซ็นทรัลพัฒนา
ทัตเทพ หัสขันธิ์เปี่ยมสุข (อั้มมี่) โทร. 092-414-9542 Email: hatatthep@centralpattana.co.th
นินัสรีน มะทา (มีมี่) โทร.082-426-3914 Email: maninasreen@centralpattana.co.th
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