Ngern Chaiyo Partners with Channel 8 to Create Livelihood Opportunities for Customers through Channel 8 Plaza: Chaiyo Market Show Yai, Creating Sustainable Income Opportunities and Reinforcing Chaiyo Money's Role as a Trusted Partner

Auto X Co., Ltd. (AutoX), a leading vehicle title loan and revolving credit provider under the 'Ngern Chaiyo' brand under SCBX Group, continues to advance its mission of expanding financial inclusion and alleviating financial stress among underserved communities in Thailand. Most recently, AutoX has partnered with Channel 8, a digital television network under RS Group, to launch "Channel 8 Plaza: Chaiyo Market Show Yai," a community-based marketplace initiative designed to create sustainable income opportunities and strengthen local economies.

The initiative aims to empower Ngern Chaiyo customers with strong repayment records by providing them with direct access to retail space, expanded market visibility, and media-supported promotion. The project reinforces Ngern Chaiyo's positioning as a "Trusted Partner"—one that supports customers not only through access to financing, but also through long-term livelihood development—under the concept 'Chaiyo for Every Rhythm of Life.'

Mr. Manop Sangiambut, Chief Executive Officer of Auto X Co., Ltd., (AutoX) stated "At AutoX, we are focused on delivering long-term value beyond financial products. Ngern Chaiyo is not simply a lender; we aspire to be a Trusted Partner that stands alongside customers as they build financial stability and sustainable income. Our collaboration with Channel 8 on the 'Channel 8 Plaza: Chaiyo Market Show Yai' initiative combines the strengths of financial services and mass media to provide tangible opportunities—offering both space and exposure—for customers to grow their businesses."

The collaboration reflects AutoX's broader brand differentiation strategy through strategic media partnerships. By leveraging Channel 8's extensive reach across television programming, digital platforms, and a network of more than 30 key opinion leaders, the initiative amplifies authentic customer success stories, enhances brand credibility, and drives nationwide awareness.

Ms. Nongluk Ngamroj, Chief Multimedia & Entertainment Officer of Channel 8, commented "As a leader in multimedia and entertainment, Channel 8 specializes in creating impactful content and large-scale events that connect meaningfully with mass audiences. We are pleased to collaborate with AutoX on a project that aligns with our role as a media organization contributing to grassroots economic development. By transforming local markets into platforms of opportunity, we help small business operators gain broader visibility and create measurable economic impact. This initiative reflects Channel 8's commitment to being more than a broadcaster, but a trusted partner to society."

"Channel 8 Plaza: Chaiyo Market Show Yai" will be held across three key economic regions in Thailand:
29 March 2026 – Therdthai Market, Lat Krabang, Bangkok
29 May 2026 – Ninja Market, Chonburi
27 June 2026 – Save One Market, Nakhon Ratchasima

A core feature of the event is the "Chaiyo Pa-Ruay Zone," where more than 30 Ngern Chaiyo customers with strong credit histories are granted retail space free of charge, enabling them to generate income while minimizing operating costs. The events will also feature live entertainment, including mini-concerts by Channel 8 artists and personalities, to drive foot traffic and strengthen community engagement.

Additional activities include a Ngern Chaiyo advisory booth, offering financial consultations, customer engagement activities, and brand experiences, underscoring AutoX's customer-centric approach and commitment to long-term customer relationships.

"Channel 8 Plaza: Chaiyo Market Show Yai" extends beyond a conventional marketing initiative to serve as a strategic platform through which AutoX advances multiple organizational priorities, including expanding income-generation opportunities for customers, reinforcing the Ngern Chaiyo brand as a long-term Trusted Partner, differentiating the brand through high-impact media collaboration, and supporting sustainable economic growth at the community level. The initiative underscores AutoX's commitment to driving business growth in parallel with meaningful social and economic impact, in alignment with the broader vision of SCBX Group.

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PR SCBX Group